UPPER CANADA VILLAGE'S ALIGHT AT NIGHT FESTIVAL SMASHES ATTENDANCE RECORDS
Over 46,000 visitors check out 15th season
Morrisburg, Ontario –Upper Canada Village’s award winning winter lights festival Alight at Night has smashed all of its attendance records with a record-breaking 15th season hosting 46,400 over 22 nights of operation.
“This event just seems to get better and better. We hear from our visitors how it has become part of their family holiday traditions and that really inspires our team to keep adding exciting new activities to make it better each year. It seems like we are just hitting our stride!” said Geoff Waycik, Manager of Historic Sites for the St. Lawrence Parks Commission.
The event has received accolades far and wide and was recently recognized by the Huffington Post Canada as one of ’12 breathtaking sights to see in a Canadian winter’, by the Globe and Mail as one of the ‘Ten reasons to stay in Canada for your winter vacation’, by Canada AM’s Travel Expert Loren Christie as one of his suggestions for ‘Getting in the Christmas spirit across the country’ and by Ottawa Life Magazine as one of Ottawa’s ‘Top 10 Activities to Get You into the Holiday Spirit’ and many others.
Warmer weather in December also certainly played a part in boosting visitation. “Our first Saturday night set an all-time attendance record of 4,400 and then the following Saturday we had 5,600 visitors! The warmer temperatures during the whole event and especially during the holiday week between Christmas and New Year’s Day definitely helped. Our visitors only had one or two nights when driving conditions were not optimal.”
The value of the record-breaking numbers reaches beyond Upper Canada Village to the broader community. The 2015 Alight at Night festival generated almost $5M of economic impact to the Great Waterway region, an increase of over $800k over 2014 results.
Alight at Night has a strong network of event sponsors including: Ontario Tourism Marketing Partnership Corporation, Nav Centre, Pommier Jewellers, OPG, BMO, Guildcrest Homes and Hydro One.