About

Social Media & Web Administrator



COMPETITION No: N/A
CLASSIFICATION: Information Officer 2
COMPENSATION GROUP: OPSEU - Administrative
SALARY RANGE: $1,249.99 to $1,476.65 per week
Where candidates lack the full qualifications, an appointment may be made at a lower classification and salary level
PERIOD OF EMPLOYMENT: January to November Group 3 seasonal recurring
HOURS OF WORK: 36.25 hours per week
DIVISION: Marketing and Customer Experience
LOCATION: Administration Building, 11 km east of Morrisburg
POSTING DATE: November 20, 2019
CLOSING DATE: December 04, 2019
AREA OF SEARCH: OPEN


WHAT CAN I EXPECT TO DO IN THIS ROLE?

You will:

  • provide compelling and accurate social and digital media content in a timely
    manner; implementing, maintaining and growing a social and digital media community focused on events and happenings within the St. Lawrence Parks Commission (SLPC) brand consisting of an emphasis on Parks of the St. Lawrence (14 campgrounds and beaches), Upper Canada Golf Course, Crysler Park Marina, Skywood Eco Adventure, and Upper Canada Migratory Bird Sanctuary

  • manage social media channels such as Facebook, Twitter, and Instagram

  • develop content, delivery and use tools such as Sprout Social to manage multiple social media channels and websites aligned with the SLPC Marketing strategy

  • maintain creative content within the SLPC website

  • be able to creatively write in a consistent voice that follows brand guidelines

  • ability to work various locations (travel within the attractions) at various events


HOW DO I QUALIFY?

MANDATORY:

  • Position requires oral proficiency in French at the Advanced-Plus level and written proficiency in French at the Superior level.

  • Position requires oral and written proficiency in English.

  • Valid Ontario Class G driver’s licence or equivalent to drive on Ontario highways.

KNOWLEDGE AND EXPERIENCE
You have knowledge of and demonstrated experience with:

  • communication theory, methods, techniques and various social media audiences including but not limited to Facebook, Twitter, Instagram, Google Apps, Google Analytics and Google Ad Words

  • content management, social media development and web publishing

  • current and leading social and digital marketing trends as well as search engine optimization to develop content for best results

  • Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives

  • World Wide Web, including its capabilities, advances, opportunities and technical requirements in order to develop and support the creative elements of SLPC’s websites

  • knowledge of web design, web development, and SEO as well as web content editor platforms

  • photography and video filming & editing

  • graphic design and experience using Adobe InDesign and Adobe Photoshop

COMMUNICATION AND ORGANIZATIONAL SKILLS
You have:

  • strong oral communication skills to provide advice and recommendations on social/digital media approaches to achieve objectives, liaise with external vendors/advertising agencies

  • creative engaging text, image and video content

  • customer service skills to effectively manage community engagement on social media platforms

  • copy writing and editing skills to create accurate specific content aligned with SLPC’s brands and marketing strategy

  • organizational skills to handle multiple projects simultaneously, meet tight deadlines, in a fast paced environment

  • planning, project management and coordination skills to manage concurrent projects, schedules and timelines

  • creativity and demonstrated successful immersion in social/digital media forums to provide appropriate content and management of initiatives

ANALYTICAL AND RESEARCH SKILLS
You have proven analytical and research skills to:

  • maximize social media metrics to analyze results of social and digital media initiatives, competitiveintelligence and research

  • to identify sources of data, collect and compile information and assess/determine the most effective content to meet the social community needs; to analyze performance metrics for social media campaigns and benchmark to industry trends

HOW TO APPLY:

  1. Please email your cover letter and resume to JobsatSLPC@gmail.com with the subject line: Social Media & Web Administrator.

  2. Your cover letter and resume combined should not exceed five (5) pages.

  3. Customize your cover letter and resume to the qualifications listed above. Using concrete examples, you must show how you demonstrated the requirements for this job.

  4. OPS employees are required to quote their WIN EMPLOYEE ID number when applying.

  5. Every external candidate must identify his or her prior employment in the Ontario Public Service including positions, dates of employment and any re-employment restrictions.


REMEMBER
THE DEADLINE TO APPLY IS 11:59 PM ON WEDNESDAY, DECEMBER 04, 2019.

WE THANK ALL CANDIDATES FOR APPLYING, BUT ONLY THOSE SELECTED FOR FURTHER SCREENING OR AN INTERVIEW WILL BE CONTACTED.

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

The Parks of the St. Lawrence is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. For more information on how to request accommodation or assistance, please contact Human Resources at 1-800-437-2233, ext. 2440.

St. Lawrence Parks Commission

13740 County Road 2
Morrisburg, ON, K0C 1X0
Tel: 1-800-437-2233 or 613-543-4328
getaway@parks.on.ca

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