Pumpkinferno Radiates Economic Activity in South Eastern Ontario
Sold out Pumpkinferno Events in Both Morrisburg and Kingston Generate More Than $10 Million in Regional Economic Impact Amid Ongoing Pandemic
November 9, 2021 | St. Lawrence Parks Commission
This Halloween season was all treats and no tricks for the South Eastern Ontario region as St. Lawrence Parks Commission’s (SLPC) double Pumpkinferno run lit up visitor spending in the region.
The fan-favourite fall event, running for its first year at Fort Henry in Kingston and for its landmark 10th year at Upper Canada Village in Morrisburg, welcomed a total of more than 78,000 guests along the St. Lawrence corridor for the 2021 season. Using the Tourism Regional Economic Impact Model, developed by the Ministry of Heritage, Sport, Tourism and Culture Industries, this represents an estimated $10,023,749 in economic impact to the region.
Both events sold out during their run, with Fort Henry’s debut welcoming more than 35,000 guests to the west end of the corridor, representing $3,408,224 in visitor spending, and Upper Canada Village’s legacy welcoming more than 43,000 guests to the east end of the corridor, representing $6,615,525 in visitor spending.
“Our mission at St. Lawrence Parks Commission is to generate lasting visitor growth, and drive economic prosperity in Eastern Ontario,” said SLPC Chair, Hon. Bob Runciman. “The economic impact modelling for Pumpkinferno shows that despite the pandemic, we were able to deliver on that and support communities across Eastern Ontario. And perhaps, equally importantly, we provided people and families in the region and beyond a unique opportunity to get out and have some fun together.”
Did you know?
Fall events, like Pumpkinferno, play a key role in extending the tourism season and generating important economic spin off for SLPC and businesses in the region.
A/Manager, Guest Relations and Corporate Communications
St. Lawrence Parks Commission